Artist Research - Big Active

"Big Active Design is an award-winning creative consultancy. We work with clients in music, fashion, culture and entertainment - designing brand identities, communications, publications, digital content and events. For us, each creative opportunity is unique – so we believe in collaborating with like-minded partners. It’s all about working together to create seductive design that engages across a range of complementary formats - integrating the print, digital and experiential opportunities. We create design with a sense of personality and memorable stories that connect." - Extract from Big Active Website (http://www.bigactive.com/art-direction-and-design)

Big Active ten to use a lot of different layers in their pieces, most of which are a combination of low-tech and high-tech piesces, they also tend to use collage to create a surreal look to their work.

A lot of the Big Active works seems to have a Pop Art style to them which is seen by the bright colours used in their work, some of the other pieces of their work has a surrealist look to them and almost look like something from a dream.

Their work always has a brilliand use of shapes and colours, this means that thier work can catch the eye of a view and due to the surrealist look, the view may find them interesting to view at.

I actually quite like some of Big Active's work as the wacky and surrealist look of their work shows that they have a great imagination.