Art Movement Blog

http://lookatart.tumblr.com/ This link is a link to my blog about the different Artist Movements that I have researched.

Photography

These are a selection of photos that I have taken during this project, during the first photoshoot of this project me and Dmitri were the models as we pretended to play the musical instruments available, this was to go with the musical theme that Chi Fest has, during this photoshoot me and Dmitri shared a camera so that when I modeled he was taking photos and when he modeled I took photos, this way we could both get all the photos that we needed.

We also went to the music block and took some photos of a coulple of groups that were practising, it was hard to get decent photos during this as the lighting wasnt great and there was lots of equipment and other people from the class were in the background of all the photos, this made them hard to edit in photoshop.

We also took photos of me and Chris wearing different hats, this was to go with the drama theme, another of Chi Fest's themes, also the photos of the dancers were to go with this theme too, with the danceres we used a dark back drop this therefore gave the photos a more performance look to them this I felt was a good effect as it made the photos look like they are action shots.

Refined Final Designs

After getting feed back from my tutor about my first designs being to dark I decided to go for a more summery feel by upping the brighness on the image that i used and I tried to get rid of as much shadow as possible, I also decided to add some colour to my map design and used a more relevant background, I also decided to use a brighter and more summer looking logo design, I feel that my designs look a lot more festival like when the posters and flyers look brighter and these will be more appealing to the eye.

Market and Promotion plan for Chi- Fest Design Work

Design	Marketing/Promotion	Links	Cost to design
Logo	The identity and branding of the company must be clear precise – easily recognisable Colourful- will be used on all advertising posters/leaflets billboards etc		20.00
Posters	These will be used to place all over Chichester and the sussex area	Will have the website address WILL HAVE SPONSORS AND HEADLINE ACTS	25.00 Printing 500 = 55.00
Flyers	These will be handed out by people and they will also be placed in shops and pubs around the area for anyone interested to pick up.		Free
Map	This will allow people attending the festival to know where all of the events will be held around the venue.		10.00
App	This is where people with smartphones can get mor info on the festival at any time.		25.00
Webpage	To sell tickets and give information.		70.00

                                                           Total: £155.00-£180.00

VAT: 20%

Evaluation

For this project I designed some information graphics, which included: posters, a flyer, a website, an iPhone App, a logo and a map, this was all for Chi Festivities, who needed promotional advertising for Chi Fest 2012.

I am really pleased with how this project turned out as I managed to produce a lot of designs with in the short amount of time that I had to come up with them, I am happy with my final designs as they all follow a theme and are generally appealing to the eye, in my opinion. I have also found that uploading my photos to a blog has made it easier for me to produce more work with the time the that I have.

I reckon that I can still improve on annotating my work and research and actually producing enough artist research and annotation as both are important if I am wanting to get a higher mark and it has been a constant downside to my previous projects, but now with the use of a blog instead of a sketch book I can add research at any time.

After getting feedback from my tutor on my previous final design choices, I was told that they were a bit too dark and need to be bright as Chi Fest is during the summer, after this feedback I went back to redesigning my final designs and made them more summer like, this included changing the brightness and contrast and changing my logo design to a brighter colour and mad my map design, I feel that thanks to the feed back I received my final pieces have turned out better and I’m happy with what I have designed.

Artist Research - Big Active

"Big Active Design is an award-winning creative consultancy. We work with clients in music, fashion, culture and entertainment - designing brand identities, communications, publications, digital content and events. For us, each creative opportunity is unique – so we believe in collaborating with like-minded partners. It’s all about working together to create seductive design that engages across a range of complementary formats - integrating the print, digital and experiential opportunities. We create design with a sense of personality and memorable stories that connect." - Extract from Big Active Website (http://www.bigactive.com/art-direction-and-design)

Big Active ten to use a lot of different layers in their pieces, most of which are a combination of low-tech and high-tech piesces, they also tend to use collage to create a surreal look to their work.

A lot of the Big Active works seems to have a Pop Art style to them which is seen by the bright colours used in their work, some of the other pieces of their work has a surrealist look to them and almost look like something from a dream.

Their work always has a brilliand use of shapes and colours, this means that thier work can catch the eye of a view and due to the surrealist look, the view may find them interesting to view at.

I actually quite like some of Big Active's work as the wacky and surrealist look of their work shows that they have a great imagination.  

Flyer Design

I created a flyer design which will be handed out to customers and will have the map design that I designed on the back of it.

To come up with the design for it I used a phot that was teken during one of the classes photshoots and added lighting effects to it and then added the type of font that i have been using in all my pieces to follow my theme.